Gross McGinley Intellectual Property Group Participates in 2015 Chamber TechFest
On Thursday, November 19, 2015, Gross McGinley Intellectual Property Group Chair, Kim Spotts-Kimmel, spoke on a panel at Lehigh Valley TechFest, hosted by the Greater Lehigh Valley Chamber of Commerce. Emily Massaro, Ditigal Marketing Strategist at Liquid Interactive, and Kaitie Burger, Social Media & Communications Manager at Discover Lehigh Valley, were the other featured speakers in the panel discussion.
TechFest is a valuable resource to small and large businesses looking to get ahead in today’s competitive digital environment and featured Keynote speaker Eugene Tawiah, Vice President of Business Development at Complex Technologies Corporation.
Gross McGinley’s panel discussion focused on content marketing. The speakers explained how to develop content on a website and how leveraging video and engaging an audience through promotions can help with content marketing efforts. They also shared insight into protecting one’s business and its online presence from a legal standpoint. Other breakout topics at the event included work efficiencies, Google AdWords, server alternatives, and technology and transportation.
Attorney Kim Spotts-Kimmel a partner at Gross McGinley and works in the Business Services Group where she counsels businesses that maintain an online presence in all legal aspects of internet law. She also works with a wide range of clients, from small businesses and non-profits to large corporations, on intellectual property, advertising, and media law matters. She regularly counsels clients on all aspects of intellectual property, including trademarks, copyrights, and rights of privacy and publicity.