The Slippery Slope from Crack Cocaine to Trademark Infringement
Toronto Mayor, Rob Ford, will need a pick-up truck to carry all of his baggage, which now includes accusations of trademark infringement. After admitting to illegal drug use, amidst recommendations that he take a temporary leave of absence to address his “personal issues,” he was implicated this week for selling t-shirts which celebrated the “Ford Nation” and incorporated the blue oval Ford logo. Ford Motor Company, of course, did not authorize Mayor Ford to use its logo on these t-shirts (designed and sold as part of a fundraising effort for United Way) and expressly said so to the public, most likely disapproving of the connection of its brand to a very public investigation into alleged instances of drug use, drunk driving and solicitation of prostitutes.
Most Toronto residents think he should step down and pursue treatment for his various problems. Additionally, in light of all the late night comedic attention (and blog posts) this story has garnered, many are worried about the injury to Toronto’s tourism and “brand,” anxious that this saga will be linked with the city in the global consciousness, instead of its vibrant culture and effervescent night life (which substantially fewer people care about right now).