Marketers in the 21st century are on the cutting edge of consumer technology, utilizing a multitude of communication channels to reach target customers. In an effort to stay on top of the latest trends, they sometimes take risks, consciously or unconsciously, that can end up being quite costly.Join us for a panel discussion providing marketing, media, and legal perspectives on the risks taken in digital marketing. The session will cover how to mitigate those risks to ensure you limit potential threats to your business. With an interactive presentation and real-life examples, we will cover a host of topics, from protecting the content you create, guidelines for using content created by others, and best practices when engaging your customers.“But Everyone Else Does It!” The Risks We Take in Digital MarketingJune 1, 20168:30am to 9:30amRenaissance Allentown12 N 7th Street, Allentown, PA 18101Light breakfast will be served.This event is offered free of charge.REGISTER TODAYFeatured Panelists: Stacy Wescoe, Online Editor, Lehigh Valley Business Kaitie Burger, Social Media & Communications Manager, Discover Lehigh Valley Kimberly A. Spotts-Kimmel, Attorney (Marketing & Promotions), Gross McGinley, LLP Nicole J. O’Hara, Attorney (Intellectual Property), Gross McGinley, LLP