Internet, Privacy & Media

Preserving reputations, managing brands, and safeguarding assets

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Gross McGinley Allentown PA Internet Media Attorneys

Internet, Privacy & Media Law Specialists

Customized, Flexible Solutions for a Complex Technological Business World

The internet is a dynamic force that’s become a greater influence in everyone’s daily lives. The laws designed to govern its use, and protect those who rely on it, have evolved, too. Whether you have a concern about data security, internet service providers (ISPs), online domains, website creation, or more, we have the knowledge to ensure your business’s compliance.

Because of the increasing use of privacy and security representations/ warranties in corporate transaction documents, we’re well-equipped to help develop privacy policies and procedures that align with federal and state regulations. We’re also prepared to assist with:

Advertising compliance
Sweepstakes, contests, and promotions
Terms of use
Privacy
Website or internet

Solutions

Internet, Privacy & Media

Whether you need a website agreement or want to verify compliance with advertising law, or you’re updating your terms of service, our attorneys provide legal advice on a diverse range of internet topics.

We’re passionate about helping entrepreneurs and businesses of all sizes navigate the constantly evolving legal landscape of online technology, advertising, and e-commerce.

We’ll also keep you updated and informed about new legal decisions associated with:

Online interactions and transactions
Federal Trade Commission (FTC) rulings
State and local regulatory requirements

After all, it makes good business sense to proactively take steps to prevent potential risk while also maximizing your online assets.

Advertising Compliance

If you need a consultant well-versed in advertising regulations (here and abroad), to ensure that your advertising and marketing complies with regulations, we have your back. Our attorneys leverage their knowledge about FTC regulations and advise on changes or updates.

Sweepstakes/ Contests/ Promotions

Thinking about launching an online sweepstakes or promotional marketing campaign? Call us first. These contests offer an effective solution for building brand identity and marketing products or services. However, each state has its own set of laws — as does the federal government. Our experienced internet sweepstakes and promotions lawyers can help you:

Structure the promotions
Draft rules
File registration and bond the sweepstakes, where required
Review and evaluate ad copy for print, radio, television, the internet, and social media
Execute affidavits of eligibility and releases for use from contest winners
Identify and resolve potential privacy or other regulatory challenges

Terms of Use

Terms of Use (or Terms and Conditions —T&C) are a contract between website owners and visitors/ customers. Because one-size-fits-all rarely fits, consulting with an attorney about their specifics — as well as their location on your website — makes sense.

While many companies choose to copy and post a privacy statement from a template on their website, those T&C might not accurately reflect your company’s internal processes. An ironclad Terms of Use will dramatically reduce the risk of litigation or class action lawsuits. Our attorneys will work with you to ensure the Terms of Use align with how your website collects, stores, uses, shares, and/or protects customer and visitor data.

Privacy

Our personal information lives everywhere — on the cloud, servers, and websites. Companies who suffer data breaches have the potential to lose much more than their reputations. Our business attorneys offer online privacy services designed to protect both businesses and their customers. When you work with us, we:

Conduct an audit of your company’s current practices and procedures
Help to analyze your internet practices’ compliance with current regulations and legal standards
Develop an updated privacy policy for all websites
Provide guidance on data security incidents and responses
Advise on which security measures — like secure sockets layer (SSL) or encryption — in which to invest
Assist with online privacy disputes and litigation

Website/ Internet

Internet (or cyber) law refer to legal issues related to internet use. These laws cover internet access and usage, privacy, freedom of expression, and jurisdiction. We offer guidance on how your business can be impacted by evolving laws, business practices, and regulatory requirements.

Internet, Privacy & Media Team

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John F. “Jack” Gross

Partner

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Paul A. McGinley

Partner

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Thomas E. Reilly, Jr.

Partner

Frequently Asked Questions

Do you offer free consultations?

Our attorneys listen.

In order to gain an understanding of your needs and see if we can help, we set up a conversation. Once we can assess your situation and define the legal services and guidance you require, you have the opportunity to establish an attorney-client relationship.

Internet, Privacy & Media