Name, Image & Likeness (NIL)

Name, Image, and Likeness (“NIL”)

When finalizing an endorsement or sponsorship deal under NIL rules, it is critical to secure a deal that will benefit your long-term future. Contracts may have requirements that restrict your earning potential and other aspects of your current or future life. We will work with you, one on one, to identify what is most important to you and negotiate NIL contracts that best protect your personal goals. We will address issues such as

  • Social media posting requirements
  • Non-compete agreements
  • Bans on multiple endorsements
  • Behavioral clauses
  • Rules on political and social activism
  • Compensation structures
  • University relations
  • Group licensing deals
  • NIL rules

We provide these services to NCAA student-athletes facing NIL issues in the following ways:

  • Cooperating with college compliance officers and documenting the NIL relationship to ensure that they are NCAA compliant and do not pose a risk to NCAA eligibility.
  • Representing student-athletes in actions brought by the NCAA or member institutions for alleged improper use of NIL or non-compliance with NIL legislation.
  • Contract drafting, contract review, and legal negotiation when entering into a NIL deal with business partners.
  • Providing representation and advocacy for student-athletes in all facets of NCAA NIL-related compliance and enforcement.
  • Counseling student-athletes on the best ways to benefit from NIL compliance.
  • Representing student-athletes in breach of contract claims, for the collection of money earned but not paid by a business partner or a third party in connection with a NIL deal.

Name, Image & Likeness (NIL) Team

View Profile Gross McGinley Allentown Law Firm Attorney Robert M. Campbell

Robert M. Campbell

Senior Counsel
View Profile

Michael S. Horvath, II

View Profile Gross McGinley Attorney Jacob D. Oldaker

Jacob D. Oldaker


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